February 24, 2014
Milan, Italy – Rahul Mishra was announced the winner of the 2013/2014 International Woolmark Prize (IWP), during the final awards event held at the Triennale Museum, Milan.
An esteemed judging panel including Frida Giannini, Franca Sozzani, Tim Blanks, Colette Garnsey, Angelica Cheung, Alexa Chung and representatives from the global IWP retail partners, selected Rahul Mishra – representing India and the Middle East – as the winner.
“For me, Rahul has won because of his ability to apply his knowledge of embroideries through wool, one of the most versatile fibres with originality in an unexpected way,” explained Frida Giannini, Gucci’s Creative Director soon after the announcement.
After a global search, reaching across 20 countries and involving over 48 designers, five talents reached the final round: ffiXXed, for Asia; Christopher Esber, representing Australia; Sibling, for Europe, Rahul Mishra, India and Middle East; and Altuzarra, for the USA.
Alongside prestigious recognition, the winner receives a financial contribution of AU$100,000 and the opportunity to be stocked in the most important retailers around the globe including Harvey Nichols, Saks Fifth Avenue, 10 Corso Como, Joyce, David Jones, Colette and mytheresa.com.
“His interpretation was so delicate and beautiful,” said Alexa Chung. “I was really moved by Rahul’s story. I believe he is well deserving of this award.”
Rahul Mishra’s Merino wool collection, that won the prestigious award, was based on craftsmanship and his incredible knowledge of techniques and embroidery.
The designer declared: “I feel like this is a dream and this is giving me new hopes for my future career. This award will change the perception of global fashion in regards to Indian fashion and this is all because of wool – an amazing fibre, the fibre of possibilities.”
The collection will be available in partner retailers globally from August 2014.