April 14, 2014

Lugano, Italy – PHILIPP PLEIN has announced the opening of its first store in Belgium, in the luxury shopping district of  the ultra-exclusive  seaside resort town of  Knokke. 

Designed and developed by Philipp Plein in conjunction with the  Milanese architectural firm AquiliAlberg, the ground level  170 square – meter store  features sections dedicated to men’s and women’s clothing, shoes and accessories in addition to the PHILIPP PLEIN Petite line devoted to children.  In keeping with the global architectural concept of all PHILIPP PLEIN mono-brand stores, , the design is minimalist yet rich, thanks to the  extensive use of precious materials  and exquisite workmanship, all in blocks of white, black and grey, with glossy and matte finishes, and contrasting areas of light and shadow. The essential sparkling Murano glass chandeliers and the macro-skull studded with CRYSTALLIZEDTMSwarovski Elements, symbolize PHILIPP PLEIN’s ironic and unconventional style.

Designer Philipp Plein states: “In December 2012 I opened my first store in Amsterdam and am very happy to see strong brand development in the Benelux region.  Our growth appears to mirror our popularity, we are dressing more and more top celebrities in Holland and Belgium, including Dimitri Vegas & Like Mike, Tanja Dexters,  Anthony Kumpen,  Ellemieke  Vermolen  and  Renate Verbaan.  I welcome the sophisticated resort town of  Knokke as the newest addition to our strategic retail expansion in  top summer jet set destinations.

Store location:  Kustlaan 217 – 8300 Knokke