Intertrade & Fashion’s Most Recognizable Woman Launch Signature Fragrance Line
July 23, 2014
Illustration by Roger Duncan
Paris, France – The journey leading to the creation of the Diane Pernet Paris perfume collection has taken over two years and marks a new chapter for both partners. Triggered by a surreptitious encounter between Diane Pernet and Celso Fadelli, CEO of Intertrade Group, the collaboration has since blossomed into four distinctive fragrances thanks to a combination of passionate dedication and mutual intuition.
To Be Honest, Wanted, In the Pursuit of Magic and Shaded form the perfume collection. It is the result of a meeting of these two creative minds, exploring the moods, sensations and recurring memories that echo throughout Diane’s life.
A fashion insider and global style icon, Diane Pernet can be spotted instantly by her enigmatic look. Committed to a steadfast personal style, she dresses in sheaths of black and is shrouded by a headpiece faintly reminiscent of a mantilla topped off with signature sunglasses which veil the eyes. This unique approach to her own wardrobe has carried over into the “shaded view” that Diane pursues in both her personal life and in her career. The Intertrade team of master perfumers laboured intensely with Diane before finding the ultimate combination of ingredients to immortalise her sense of style in perfume. Each of the four one-of-a-kind scents in the collection captures an intimate aspect of Diane Pernet’s persona through vivid vignettes and narratives. The sleek design of the bottle is adorned by one of her iconic symbols: the spider, exclusively created for her by designer Mario Salvucci.
The four exclusive scents will be revealed at a special event produced by Intertrade Group on September 26th at Joyce Gallery Palais Royal in Paris. A special exhibition curated by Cristiano Seganfreddo, creative entrepreneur and business partner of Intertrade Group, will feature artwork, iconography and sketches from illustrators around the world who have been inspired by the inimitable style of one of the most recognisable women in fashion. Artworks include those from Ivo Bisignano, Alessio Bruno, Mitja Bokun, Roger Duncan, Marisa Fjarem, Sonny Gu, Vito Montedoro, Miguel Villalobos and Nick Walker. The opening night will be celebrated by a special DJ set from the director, actor and musician Adán Jodorowsky, son of the celebrated Director Alejandro Jodorowsky, and Cosmo Gonik, actor, artist and music producer.