By Marcellous L. Jones
SFW Photos by Marko Ristic, Nikola Bradonjic & Drazen Dzigic
Novi Sad, Serbia – Danijela Bozic is a young, clever and ambitious womenswear designer in her native Serbia. Since becoming one of the founding designers of the Serbia Fashion Week, she has grown rapidly in maturity. She is the kind of designers who always looks inward and who also asks for advice on how to improve her work. She takes all this and implements it into her work. And her new collection for Spring/Summer 2015 is a demonstration of her growing skill and refinement of eye.
Bozic has been looking for ways to bring automatic distinction and recognizability to her work. And it is a well known fact that she likes to play with angular embellishments in her work. In efforts to bring the three together, she is focusing more on placement. So the angles are more or less reserved for her lapels, which are easily seen in her blazers and jackets. And she creates horizontal “lapels” too on the bust of her bustier dresses, while the embellishments placed on the hips also recall of the lapels.
The season sees the designer incorporating a hint of shale into the collection along with more red. The latter is used to shape her satin cocktail and evening gowns. Black is always her go to color. She feels safe with it and understands how to use it well. Here she seems to reserve it for some of her favorite designs. However, this writer finds the perkiness and cuts of the short, white party dresses most easily appreciable.
Bozic is working feverishly to hoist herself into the ranks of international designer. And though she still has some learning to do, she is on the right track. So far her Spring/Summer 2015 collection has brought her recognition, new clients, new press, award nominations and several invitations to show her collection in other international fashion weeks. Now only time will tell what her next steps will take her.