February 10, 2015
New York City, USA, – This week the iconic fashion designer Diane von Furstenberg opens a new boutique at Lenox Square in Atlanta.
Inspired by the brand’s core equities, the store design evokes a playful sophistication and modern femininity that is effortless, sexy and on-the-go. Iconic graphic patterns contrast a white, gallery-like interior in dedicated rooms for accessories and ready-to-wear. At the rear of the space, a wrap shop showcases the iconic dress in classic and new silhouettes. In the fitting room, luscious drapery in DVF pink creates a space that celebrates and empowers the DVF woman. Lenox Square is the first DVF shop in Atlanta and the second full price DVF store to have a dedicated wrap shop inside, making it the ultimate destination for a woman who knows her favorite wrap, and the ideal place for a woman to learn about the iconic style find the wrap that best flatters her shape and lifestyle.
“I am thrilled to join the vibrant Atlanta community with a new shop in Lenox Square!” says von Furstenberg.
The shop will offer the full range of Diane von Furstenberg ready-to-wear including dresses, sportswear, and eveningwear, as well as a wide array of accessories, including handbags, shoes, scarves, small leather goods and sunglasses, displayed in a separate accessories gallery to the left upon entry of the store.
Diane von Furstenberg is the eponymously named global luxury lifestyle brand and one of the premier names in American fashion, Diane von Furstenberg was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has expanded to a full collection of ready-to-wear and accessories including handbags, shoes, small leather goods, scarves, and fine jewelry. The company also offers luggage, eyewear, and home furnishings. In 2012, its Founder and Co-Chairman, Diane von Furstenberg, was named the most powerful woman in fashion by Forbes Magazine. She also serves on the board of Culture Shed, the new center for artistic and cultural innovation in New York City. In 2014, Diane published a memoir, The Woman I Wanted to Be.
Headquartered in New York City, DVF now boasts a global distribution network in over 55 countries and 1500 points of sale including 109 DVF owned and partnered stores throughout North and South America, Europe, the Middle East and Asia Pacific. DVF can be found online at http://www.dvf.com.