February 18, 2015
Photo by DHL Exported
New York, USA – IMG and DHL are set to officially kick off later today the second cycle of DHL Exported at Mercedes-Benz Fashion Week in New York.
The DHL Exported is a global platform that offers regionally established designers the opportunity to expand their businesses internationally. Last fall designers Francesca Liberatore, Hakaan Yildirim, Christopher and Nicholas Kunz and Henry Holland left their home turf for the opportunity to further their brand footprint in one of four international markets.
The designers now return to their new locations for a second round, this time as local favorites. The Fall 2015 collections will be debuted as follows:
• FRANCESCA LIBERATORE February 18, 2015 (New York City, USA)
• H by HAKAAN YILDIRIM (London, UK) February 24, 2015
• NICHOLAS K February 27, 2015 (Milan, Italy)
• HOUSE OF HOLLAND March 20, 2015 (Tokyo, Japan)
DHL Exported, created by IMG in collaboration with DHL, is an unprecedented program that combines the global marketing platform of the most impactful fashion week events with DHL’s unsurpassed logistics capabilities.
DHL Exported is for fashion designers established in their local market looking to further expand their brand across international borders. Designers from around the globe are invited to submit applications to expand their businesses to one of four key retail markets with an export development strategy that includes shipping and logistics assistance, marketing and public relations support, along with an enhanced social and digital platform.
The program assists designers in streamlining their internal logistics while growing their businesses internationally. As part of the DHL Exported Program, the designers receive a fully produced runway show for two consecutive seasons along with marketing and PR as well as logistics support for the duration of the program.
In addition, DHL Exported provides a venue and production costs for designers to debut their collections on-schedule for two consecutive seasons at one of the following trade events: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo.