June 26, 2015
By Marcellous L. Jones
Photos Courtesy of Adidas Originals
Paris, France – Last night the Adidas Originals team launched its “Tubular” line during the men’s fashion week held in Paris. The brand introduced the collection in a modern and simple way by using a group of local performers, who moved freely about the open-air venue that had been decorated with architectural objects.
The new Spring/Summer 2016 collection consists of four new styles: the X, Doom, Nova and Defiant. Each is inspired by the running technology of the early 1990s. Speaking the language of today’s youth, they respond perfectly to contemporary needs of comfort and style. Each is infused with the pre-requisite agility and lightness that are necessary for today’s busy, young urbanites.
Nic Galway, Vice-President of Global Design at adidas Originals, is behind the new collection. This Spring 2016 outing for the line is directly inspired by the Tubular 93 line. And just like it, the 2016 line is created with the signature sole unit.