July 16, 2015
Photo Courtesy of H&M
New York City, USA – H&M has just announced that international pop icon Katy Perry will star in its Holiday 2015 Campaign. Katy will be featured in a global TV and print campaign that celebrates the season in true H&M style, full of joy and togetherness for the holidays. It will debut in November 2015.
“H&M was one of the places where I first began cultivating my personal style. I have continued to love integrating H&M pieces into my wardrobe throughout the years”, comment Katy Perry on this new opportunity. “One of the reasons I love the holidays is being able to dress cozy and cute, which H&M executes so well for every budget. I can’t wait for you to see the world we created with Jonas Åkerlund and Dan Jackson”.
“We are so thrilled that Katy Perry will star in our campaign this holiday season. We love everything about Katy, from her incredible talent and energy to her playful sense of personal style,” says Pernilla Wohlfahrt, H&M’s Head of Design.
Katy Perry is a global superstar who was the first artist to surpass 75 million digital downloads, and the top Twitter star with 72 million followers. She is the only female artist to have five Billboard No1s from the same album (“California Gurls”, “Teenage Dream”, “Firework”, “E.T.” and “Last Friday Night”), and the only artist ever with two videos (“Roar” and “Dark Horse”) at over 1 billion views on Vevo. She is currently on her Prismatic World Tour through Europe, Asia and South America.