August 10, 2015

Photo Courtesy of Roy Roger’s

FIorence, Italy
– Roy Roger’s has entered the Japanese market with the opening of its first shop in shop in the Hankyu department store in Osaka. It is there that all the leading international designers specialised in male fashion come together in a sales area of around 16,ooo m2.

 “It is important for us to be in a country such as Japan which, as is known, has a great admiration for denim and an almost maniacal passion for vintage. Our collections were immediately greeted with widescale enthusiasm in Osaka, recognising in our brand the value of a long-standing history and culture of denim,” declared Niccolò Biondi, sole director of the Sevenbell Group.

The new sales outlet reflects the design concept of the Roy Roger’s single-brand boutiques, with display elements created by Tuscan craftsmen. These include features such as the sales counter and the big wooden shelves made from salvaged oak, alternating with backlit glass shelving, providing a perfect setting for the Roy Roger’s menswear and accessories collection.

As one enters, on the left the suggestion of a bare brick wall, with the logo of the historic brand welcomes the client, ushering him into the special world of the historic Tuscan company.