Hiroshi Fujiwara’s Interest In Counter Culture Catalyses New Long Term Partnership With The Converse Brand
September 2, 2015
Images Courtesy of Converse
Boston (MA), USA – Today CONVERSE Inc. announces the Converse CONS CTS fragment design Collection – signaling a renewed relationship between these brands and entering a new creative partnership with the Tokyo-based street culture icon, founded by Hiroshi Fujiwara.
“I love the classic Converse silhouettes,” says Hiroshi Fujiwara, “I wanted to put my mark on a legendary sneaker, keeping its simplicity but adding my own aesthetic. This is just the beginning.”
The Converse CONS CTS fragment design Collection stays true to the original, but is equipped with the toughness CONS sneakers are known for. The heavy vintage canvas uppers are finished in three classic colorways: black, parchment and navy – each with contrast white stitching and nickel hardware – as well as two bold metallic striped versions, finished in silver and gold on a clean white base, with tonal hardware.
The sneakers are subtly loaded with unique fragment design detailing, such as Hiroshi’s signature midsole branding, suggestive labeling and simple logo placement. They also come with all the essential CONS skateboarding details, including the drop-in Lunarlon sockliners for superior cushioning, memory foam padding for a customized fit, and traction rubber outsoles for boardfeel and grip.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe.
Today, Converse offers a diverse portfolio including men’s, women’s and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 95 company-owned retail locations in the U.S. For more information, please visit: media.converse.com ABOUT FRAGMENT DESIGN fragment design was founded by Hiroshi Fujiwara, the world-renowned designer known as the godfather of Tokyo’s Harajuku street fashion scene. Fujiwara continues to set the standard in street culture through an iconic aesthetic rooted in quality and subtlety.
The Converse CONS CTS fragment design Collection will be available at select retailers starting Thursday, September 10, 2015 in Asia, with a worldwide release on Friday, September 11, 2015. They will retail for a SRP of $80 USD.