September 7, 2015
Photos Courtesy of Björn Borg
Stockholm, Sweden – This fall, the Swedish sports fashion brand Björn Borg launches its Fall/Winter15 collection together with its first fitness app ever, Sprinter. The free iPhone app is free to download from Apple’s App Store. It enables you to match with new workout buddies and improve performance by reaching goals together. A mission easy to complete through three simple steps – Sweat, Swipe and Socialize.
The scientifically proven Köhler effect shows that a workout buddy will boost your exercise motivation with over 100%. Björn Borg takes up on that by combining fashion, sports and technology. The app enables people to boost workouts by meeting up with like-minded partners. It has taken inspiration from the dating app Tinder, but with fine-tuning the apps core functionalities adapted for an active lifestyle.
“We decided to launch our AW15 sports apparel through the new app Sprinter to share our vision of feeling active and attractive, commented Jonas Lindberg Nyvang, Marketing Director at Björn Borg. We believe that together as a team, you perform better.“
The app connects to Instagram and Facebook to make it easy for users to share pictures and workout videos. It also tracks the user’s current location, which creates a quick tool for finding a workout buddy for the lunch break session. Travelling users can search to find a new workout buddy anywhere in the world.
Björn Borg’s AW15 collection increases the focus on sports apparel. The collection is all about high-performance fabrics, such as Thermo-Pro. The fabric retains energy, resists heat loss and retains insulation from cold and wind, with inspiration from protecting the body from the elements. Björn Borg also launches its limited edition Iconic collection, honoring the brand’s sporty past and present with pairing iconic waistbands with fashion forward fabrics, silhouettes and functionalities. Fashion images of the collection’s key look are available to explore on Sprinter, while searching for a new workout partner.
The Group owns the Björn Borg trademark. Underwear and sportswear form its core business. It also offers footwear, luggage & bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.
Sprinter can be downloaded for free at www.sprinter.io and at https://itunes.apple.com/se/app/sprinter-by-bjorn-borg/id1032309043?mt=8 .