September 7, 2015
Photos Courtesy of Boss Parfums
Paris, France – Hugo Boss has released its new men’s fragrance, BOSS THE SCENT. It is a seductive mix for today’s post-modern world: instant visual gratification obtainable without any effort.
The SCENT reveals a different aspect to the BOSS man. It pays tribute to his personal rather than professional achievements. This is a man whose success has always proved seductive. It is evident in the way he carries himself, the cut of his suit, and his self-assured charisma.
BOSS THE SCENT boasts an exclusive ingredient from Africa: the aphrodisiac Maninka fruit, evocative of passion fruit and rum. However, the Maninka also evokes something deeper and more profound: the tug of desire and the pull of memory. Set on a virile leather base, its effect is potent, original, never to be forgotten.
The fragrance’s top note is spicy ginger; its base note is intense and lingering burnished leather. And it has the rousing Maninka fruit which fuses with lavender to form the heart note.
HUGO BOSS believes in a different type of seduction. Slow, steady, tense with anticipation, the BOSS way of seduction is an art, which finds a perfect balance between confidence and nonchalance. Tapping into what women really want, it is a masterful orchestration of all the senses. It lasts and is not easily forgotten.
The BOSS man has a presence that delivers seduction in his own unique way. He knows that a whisper can be louder than a shout. Seduction as he plays it is slow, passionate, refined – an experience to be savoured and returned to time after time; engaging all five senses rather than merely one.
BOSS chose the Downton Abbey star Theo James as its brand ambassador. Of this opportunity, the actor stated:
“I’m honored to be representing BOSS Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired BOSS for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.”
BOSS THE SCENT’s flacon presents an evocative amber juice, set in a silver cage, as if capturing the spirit of seduction before it unleashes its dynamic power.