October 15, 2015 

By Marcellous L. Jones, 

Paris, France – G-Star and musician Pharrell Williams have launched a new application to promote awareness around their RAW FOR THE OCEANS (RFTO) movement.  Known as the “Battle for Big Blue”, the application is meant to bring awareness about how people can do their part to save the oceans.

RFTO is the collaborative line of denim products launched the denim maker and the singer, who is the creative director at Bionic Yarn. The denim is made from plastic litter and debris that is literally fished out of the oceans.

The application is free for all and can be downloaded at the Apple’s  Appstore and at Google Play on the following direct links:

APPLE:  https://itunes.apple.com/us/app/battle-for-big-blue/id1015412075?mt=8

GOOGLEPLAY: https://play.google.com/store/apps/details?id=com.gstar.rawfortheoceans.bigblue

And to show your support for this amazing movement, don’t forget to follow G-Star’s and Pharrell Williams’s adventures on

Twitter via @GStarRAW_France
#BattleforBigBlue #RAWfortheOceans
#GStarRAW #BionicYarn #Parley #fortheoceans