December 17, 2015
Photos Courtesy of Philipp Plein
Lugano, Italy – Fashion house PHILIPP PLEIN unveiled this week its first flagship store in Rome, Italy as part of its agressive push to expand globally. Located in the heart of the city, Piazza di Spagna is one of the most famous squares in Italy worldwide known for its historical monuments and luxury boutiques.
The boutique is a further example of the new PHILIPP PLEIN retail design concept, developed together with Milanese architects AquiliAlberg. Marble blocks and steel accents produce contrasting elements of shadow and light to present a refined yet impactful ambiance. The store layout, set over one floor, facilitates a balanced display of the PHILIPP PLEIN collection with pieces displayed as authentic works of art. The attention to detail given to the materials selected and layout design make for a unique retail experience.
The new store is a dedicated space for women´s and men´s ready to wear collections and accessories.