WITH MOSCOW, JOHN VARVATOS OPENS 25th BOUTIQUE
May 24, 2016
Photos Courtesy of John Varvatos
Moscow, Russia – Last Friday evening the American menswear designer, John Varvatos, celebrated the opening of his first Russian retail store in classic JV fashion: with a star-studded, black carpet arrival and rock star-worthy VIP party, featuring a special live performance by the legendary Russian rock band, Bi-2. The event welcomed fans of John Varvatos and friends of Crocus Group to the luxury shopping center Crocus City Mall to experience an authentic rock concert that celebrated Russian and American culture, music and fashion.
A-list guests included John and Joyce Varvatos, Russian singer-songwriter and businessman Emin Agalarov, billionaire entrepreneur Aras Agalorov, actor Pavel Tabakov, singer Ani Lorak, singer/television entertainer Inna Malikova, singer Anna Sedokova and other VIP personalities from Russian entertainment, show business, cinema, theater and fashion.
Before Bi-2 took the stage for a unprecedented performance, John Varvatos addressed the crowd, welcoming and thanking them for supporting the newest expansion of the JV empire. “I’m excited to have opened the first John Varvatos store in Russia, and I am very a happy to be celebrating the store opening with our friends here tonight,” said designer John Varvatos. “Emin has a genuine passion for the John Varvatos brand and has been an excellent partner. I am confident he will grow the brand well in Russia.”
Emin Agalarov, Executive Vice President of Crocus Group, added, “John Varvatos is one of my favorite brands. I am happy that John and I have chosen Crocus City Mall for the opening of the first John Varvatos boutique in Russia. Today, we have organized a grandiose party, one of the most brightest and stylish organized in Crocus City Mall. John is a great and unique man, has passion for fashion and loves music, like I do. I am sure that the brand has already found many fans in Russia and will have a lot more in the future as we continue to grow.”
In its notorious high-impact, rock style, Bi-2 provided an unforgettable show that left VIP party guests wanting more. Immediately following the live music performance, the celebration continued with an after party at the exclusive Rose Bar, where guests were treated to a special and thrilling fire performance including juggling, baton twirling, poi spinning, fire breathing and eating, and fireworks display.
The John Varvatos Moscow store, the 25th globally, presents the full spectrum of the brand’s offerings, including John Varvatos Collection, John Varvatos Star U.S.A. and Converse by John Varvatos.
The store currently emphasizes Spring/Summer ‘16 sportswear (such as leather moto jackets, washed suede shirt jackets, luxurious knits and lightweight outerwear) as well as the brand’s Italian-made tailored clothing, leather and canvas footwear, along with a variety of eyewear and sunglasses, fragrances, travel accessories and small leather goods. The product assortment is meticulously curated with an emphasis on delivering the full John Varvatos offering, highlighting distinctively sophisticated yet versatile wardrobe selections that are ideal for dressier outings, and fit seamlessly into the lifestyle of stylish men everywhere. An extensive selection of rock-influenced jewelry, special edition books, and rock photos round out the product offerings.