May 30, 2016

Photos Courtesy of Azzaro / Benjamin Roy

Paris, France – Couture house Azzaro recently launched its new men’s fragrance at a hip party in Paris. The new WANTED scent is a crisp and fresh offering for chic men with style and charisma.

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“WANTED” the new men’s fragrance by Azzaro

Azzaro, which is a part of Groupe Clarins, organized the event in the rue de Valois in Paris’s first arrondissement. Joining Christian Courtin-Clarins, President of the group’s board, is the new fragrance’s ambassador Nikolai Danielsen, and who stars in the new campaign. 

Guests of the event included Dani, Vianney, Valérie Bonneton, Linda Lee Hopkins, Eric Judor, Frédéric Chau, Samuel Etienne and his wife Hélène; fashion editor & television personality Marcellous L. Jones; Aida Touihri; journalist Julien Pasquet (i Télé and TPMS on the D8 channel); Romain Migdalski; and Gwendal Marimoutou from the French musical, Résiste. 

The party started very early in the evening and lasted into the late hours of the night thanks to the sounds of DJ Léo Lanvin. And the American singer Linda Lee Hopkins also gave an impromptu performance of “The Beat Goes On”, a song she made famous with the legendary French DJ Bob Sinclar. 

The perfumer Fabrice Pellegrin created the fragrance for the brand. It is created as the essence of a man who burns the candle at both ends as he finds his happiness in the now! This is transposed into WANTED by vibrant scents of lemon, ginger, fresh spices, etc. In addition to the fragrance, WANTED also includes a body line with a hair & body shampoo, a stick deodorant and a spray deodorant. 

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AZZARO LAUNCHES “WANTED” FRAGRANCE LINE

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AZZARO LAUNCHES “WANTED” FRAGRANCE LINE

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AZZARO LAUNCHES “WANTED” FRAGRANCE LINE

AZZARO LAUNCHES "WANTED" FRAGRANCE LINE

AZZARO LAUNCHES “WANTED” FRAGRANCE LINE

AZZARO LAUNCHES NEW "WANTED" MEN'S FRAGRANCE

AZZARO LAUNCHES NEW “WANTED” MEN’S FRAGRANCE