CARVEN MAKES STRONG DECLARATION BY APPOINTING SERGE RUFFIEUX
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January 19, 2017
By Marcellous L. Jones
Image Courtesy of Carven
Paris, France – Carven announced yesterday that it has appointed Serge Ruffieux as it new Creative Director.
Carven’s choice in designers is as is as strategic as it is a realistic one. First off Ruffieux has an impressive professional resume with some very serious credentials to his name. He was previously the “right hand” of the late Sonia Rykiel. He then went on to spend a decade at Christian Dior. There he was the head designer of the studios responsible for createing the house’s ready-to-wear and haute couture lines. And from 2015 – 2016, he served as Christian Dior’s co-artistic director.
The house made the decision to have Ruffieux as its new lead artistic talent based not only his creative eye, but also on his ability to understand how the industry quickly evolves.
Sophie de Rougemont is CEO at Carven. She will work closely with Ruffieux on future develop of Carven and on its growth strategies. She stated the following on his appointment, “It is with great pleasure that I welcome Serge Ruffieux as the new creative director of Carven. His innate sense of modernity married to his impeccable and exacting couture techniquesare in absolute synchronicity with Carven’s fabled heritage of Parisian chic and effortless elegance.”
Serge Ruffieux will assume his responsibilities as Carven’s new creative director on February 1, 2017. As of that time he will be in charge of overseeing the Carven women’s ready-to-wear, accessories and footwear collections. He will show his first collection for the house during the Resort 2018 season. And in October 2017, he will show his Spring/Summer 2018 collection for Carven during the Paris Fashion Week and a part of its official calendar.
Unlike his previous roles at Sonia Rykiel and at Christian Dior, his new position at Carven will bring him far more into the public spotlight. On this his commented in statements, “I am thrilled to embrace my new creative role at Carven, feeling a real affinity for Madame Carven and her vision of fashion. I look forward and am very honored to be leading the creative direction of the House as it enters a new chapter.“