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January 19, 2017
Image by Cosentino
Cantoria, Spain – Silestone®, the world’s leading brand in quartz surfaces, has announced that the American international supermodel icon Cindy Crawford will be the image of the Spanish firm for the next two years (2017-2018).
Two leaders in their respective sectors, Silestone® and Cindy Crawford, have joined forces to represent the very best in beauty, fashion and design in an advertising campaign entitled “Tops On Top”, which will be released from March onwards in the world’s major lifestyle, trend, fashion, design, decoration and architecture magazines. The American supermodel will become a global ambassador for the brand, taking part in the different promotional events run by the company in North America.
This partnership will take the global positioning of the Silestone® brand one step further, building on its already consolidated position as a leading edge decorative surface in design and architecture. It also reinforces the brand’s connection with the lifestyle world, and follows the line started with previous collaborations such as those with Andrés Velencoso, Goya Toledo or Paz Vega, among others, which have helped the brand to become a fundamental part of architecture and design.
“I have a tremendous passion for design, and I’m thrilled to partner with Silestone, whose surfacing materials bring a distinctive element to the fashion ensembles we create for our homes,” stated Crawford during the photo shoot for the campaign, which took place in December in Los Angeles, USA.
“Through fashion, Cindy Crawford represents that elegant, sophisticated and long-lasting look that customers are pursuing when creating the design or decoration for their homes. It is therefore a pleasure to be working this year with one of the most famous supermodels in the world to represent our brand, which will undoubtedly, reaffirm our worldwide connection with consumers and users who love fashion and design”, concluded Santiago Alfonso, Director of Marketing y Communications for the Cosentino Group.
The campaign “Tops On Top” will feature Cindy Crawford alongside one of the key new products to be launched by Silestone® in 2017, the “Eternal” colour collection, paying homage to natural stone and evoking the infinite, timeless and eternal beauty that can only be found in nature. Silestone® Eternal is another manifestation of Cosentino’s constant innovation in order to offer surfaces of premium aesthetic and mechanical qualities, with extraordinary shine and easier to clean and maintain than ever before.