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March 8, 2017
Images Courtesy of Head & Shoulders
Paris, France – Recently during the Paris Fashion Week, the world’s N° 1 shampoo brand Head & Shoulders announced that it has named Atlético Madrid and France striker, Antoine Griezmann, as its newest ambassador. The announcement brought an end to months of speculation.
The partnership will see Griezmann join other sports superstars Manuel Neuer (Bayern Munich & Germany), Gianluigi Buffon (Juventus & Italy) and Robert Lewandowski (Bayern Munich & Poland) as part of Head & Shoulders’ growing list of world class football talent.
Head & Shoulders will celebrate Griezmann’s journey to the top of world football, explore the extreme pressure an elite footballer endures and reveal how he overcomes daily challenges on and off the pitch in the build up to major football events.
“It is fantastic to join the Head & Shoulders family. Being part of a group that includes some of the best players in the world in conjunction with the world’s number one shampoo brand is extremely exciting for me”, says Griezmann on the deal. “I am certainly looking forward to helping the brand bring their European football campaigns to life.”
To kick off the partnership, Griezmann, will launch the new Head Shoulders Men Ultra series, featuring six new variants with high performance boosted Zinc Technology. The new Men Ultra range provides men a hair solution that’s specifically designed for their demanding lives – so they can stay up to 100% flake free and confident as they face up to their daily challenges.
Head & Shoulders has a long standing heritage of working with football talent to amplify campaigns and each ambassador has their personal method of ensuring that they perform to the best of their ability under any circumstance. But when it feels like they have the eyes of the world watching, the last thing they’ll need to worry about is dandruff.