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March 16, 2017
Photos by Gigi Hadid
Milan, Italy – Versus recently announced that global superstar ZAYN is starring in its Spring/Summer 2017 campaign. This celebrity powered campaigned is shot by the socialite and top model Gigi Hadid features fellow top model, Adwoa Aboah.
“It was sick to work with Versus”, declared Zayn Malik. “Dontella is a G. It was extra special that Gigi shot the campaign. Looking forward to following up with my Versus collection that drops in June.”
The setting and ambiance exists with the creative team just hanging out one evening in a suite at the legendary Chateau Marmont in Los Angeles. Hadid shot the campaign using iPhones and digital cameras, giving each shot an immediate intimacy and energy. This results in images characterized as a raw, honest and revealing study of relationships, friendships and the passions of the Versus tribe.
Donatella Versace said of the campaign, “The Versus campaign captures everything that is special about ZAYN, Gigi and Adwoa. They are young people who define the mood of their generation with their honesty, energy and their love.”
The campaign images will appear in various forms, both individually on social media, and grouped together in print as if appearing on a Versus feed.
The campaigned is style by the legendary Patti Wilson. Throughout, ZAYN and Adwoa wear pieces from the Spring/Summer 17 collection, echoing a new manifesto for Versus: a real wardrobe for a fresh generation. ZAYN wears pieces such as the iconic Versus leather jacket, complete with silver lion’s head buttons, and the new Versus faded denim jacket with the iconic safety pin as fastening. His matching faded jeans are ripped and torn, then lined with metal mesh.
Adwoa wears similar pieces, reflecting the unified mood of Versus, as well as metal mesh tanks and fine knit tops with shredded panels lined with metal mesh.
The Spring/Summer 2017 campaign precedes the ZAYN x VERSUS capsule collection, which will be revealed in June and then immediately available to buy.