“I really don’t sell clothes. I sell a way of living. They are designs, not fashions. …I sell an idea rather than dresses.” – Armi Ratia, founder of Marimekko, 1963
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By Shandrolyn Bell, NYC Bureau Chief
Photos by Mohamed Khalil
Paris, France – Prints that wake up the senses! Marimekko ‘s Spring/Summer 2018 collection has all the right combinations of colors, patterns and textures going for it. They help to showcase Marimekko’s skill at printmaking, taking it into a very artistic ranking.
While this Finnish house is just over 50 years old, it retains a very youthful and playful vibe. The new collection pays tribute to founder Armi Ratia by using iconic archive patterns blending some from the 50’s and 60’s with newer contemporary prints of the younger generation.
These prints are exciting bold and vivid in color being used on cottons and linens that are produced in-house at their Helsinki factory. Numerous stripe patterns are a signature for this line, in celebration of its 50th anniversary of the beloved Tasaraita (even) stripe created by Annika Rimala, will be presented for the first time in woven cotton, originally it was issued on jersey cotton.