RIGA FASHION WEEK NEWS
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Riga, Latvia – The third international Lingerie Industry Forum in Latvia, organized by the Investment and Development Agency of Latvia (LIAA), will take place in the framework of RIGA FASHION WEEK that will take place this autumn from 24-28 October in hotel Radisson Blu Hotel Latvija.
Third year in a row, from 25-26 October, lingerie industry professionals will be gathering in Latvia – manufacturers, buyers and media representatives from Europe and Russia, to participate at the forum and find out the topicalities of the industry and the latest trends, to establish contacts with Latvian manufacturers and to get acquainted with the latest collections of Latvian underwear brands during the fashion show.
The aim of this event is to attract attention of the international lingerie industry experts to Latvian lingerie manufacturers, as historically a complete industry’s cluster has formed in Latvia, which nowadays is globally competitive and is able to offer a full range of services to the international market – from accessories and textile manufacturing to development of design and production of lingerie collections, therefore this industry has one of the greatest potentials in Latvian manufacturing sector.
Program of the forum includes the presentation of Latvian lingerie manufacturers collections, lectures and discussions about trends and topicalities of the market, as well as the contact exchange event for local and foreign manufacturers and buyers.
The third international lingerie forum will give an opportunity for local enterprises of the industry to present themselves in an international arena, but to engaged experts and buyers from abroad – to discover high quality brands and lingerie manufacturing opportunities in one of the biggest lingerie producing clusters in Europe. There will be 12 Latvian lingerie brands that will showcase their newest collections at the fashion show of the forum– Lauma Lingerie, Rosme, V.O.V.A, Grācija-RIM, Stefi L, Nikol Djumon, VIPA, Regina N, Flash You and Me, Glora, Orhideja and Effect, the DIVISA Fashion Digital Agency will also be promoting their products once they release. In total, at least 30 lingerie manufacturers and more than 60 foreign buyers from countries such as Great Britain, Germany, France, Italy, Russia, Ukraine, Poland, Azerbaijan, Estonia, Finland and the USA will participate in the forum.
“Since the lingerie forum held in Riga last year was very successful, the project’s main organizer – Latvian Investment and Development Agency (LIDA) – has decided to continue cooperation with the Baltic Fashion Federation. For the second year within the framework of RIGA FASHION WEEK we will present lingerie collections of local brands. We are very pleased about the possibility of this forum being called the annual component of the RIGA FASHION WEEK program, as we believe that this influential project is very important for the development of Latvian textile industry,” says the president of the Baltic Fashion Federation Jelena Strahova.
The image of the forum’s advertising campaign was chosen from the lingerie manufacturers’ Orhideja 2017-2018 Spring/Summer collection. Taking into account the international scale of this event, the campaign image of the Lingerie Industry Forum in Latvia was created by co-operation of international professionals, attracting a model from Russia – Svetlana Korolova, who has won titles such as Miss Russia 2002 and Miss Europe 2002. The photograph is taken by local photographer Arkady Gluhih, makeup by Laura Brokane, hair by Diana Borovik.
Lingerie Industry Forum in Latvia as part of RIGA FASHION WEEK is organized by Investment and Development Agency of Latvia in co-operation with the Association of Latvian Lingerie Manufacturers, the Baltic Fashion Federation, Intima Magazines, Underlines Magazine, Sous Magazine and IA Technical.