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Portrait Courtesy of Lanvin

Paris, France – This morning on the start of the Paris haute couture fashion week in Paris, the French fashion house of Lanvin announced the appointment of Bruno Sialelli as its new Creative Director. The house has declared this as “marking a pivotal new direction in the storied Parisian brand’s modern evolution“.

After a long and thorough search, Sialelli stood out for the modern and dynamic eye that he envisions for Lanvin. In his pitch to obtain the coveted post, he highlighted the “integral elements of Lanvin’s DNA” while explaining his intent to simultaneously carve a new path to success for the house.

“We’re thrilled to welcome Bruno as the new Creative Director of Lanvin,” says Jean-Philippe Hecquet, Lanvin’s Chief Executive Officer. “His singular and very personal vision, his audacity, his culture, his energy and ability to build a strong creative team definitely convinced us. I can’t wait to discover Bruno’s first collections which will fully bring back to life this beautiful and unique fashion house, and once again inspire a passion among our customers.”

Sialelli is currently the Menswear Designer Director at Loewe, where he reported to J.W. Anderson. Prior to that appointment, he gained valuable experience in the trenches as the Pre-collection Womenswear Designer at Balenciaga. There he worked directly under both the legendary Nicolas Ghesquière and Alexander Wang. Later he joined Acne Studios as Senior Womenswear Designer, and then at Paco Rabanne. It is his effortless talent for moving back and forth from menswear and womenswear that may have tipped the scales in his favor.

Of his appointment to the coveted post, Sialelli declared in a statement, “I am delighted and honoured to join Lanvin, a house founded by a visionary woman who among the first French couturiers dared to offer a global universe with a very wide field of expression. Bringing emotions through compelling stories and defining a modern attitude are going to be exciting challenges in continuing this legacy.”

Joann Cheng, Chairman of Fosun Fashion Group, which acquired Lanvin last February, commented on this appointment, “We are excited to see the dynamism that will be brought to this great house through the complementary combination of Bruno’s creative talent with Jean-Philippe’s energetic and singular corporate direction.”

§About Lanvin: Lanvin is a French fashion house founded in 1889 by Jeanne Lanvin, who created a particular style – a complete world of elegance and refinement. She loved culture, surrounding herself with artists and rising stars from many different fields, leaving behind an exceptional cultural legacy. Today, her famous codes such as her original work on colours, on contrast, on duality, on couture details, continue to be identifiable throughout the different Lanvin collections.

About Fosun Fashion GroupThe Fosun Fashion Group was created to manage Fosun’s current portfolio of fashion assets including St John Knits, Caruso, Wolford, Lanvin and Tom Tailor, as well as invest in additional global flagship brands to leverage the momentum in the Chinese consumer market. The Fosun Fashion Group team is comprised of operating and investment professionals with vast experience investing in and operating multinational brands.  The Fosun Fashion Group believes that long-term value can be created through a variety of strategic initiatives, including brand building, new product development, strategic alliances, entry into new channels and marketing.