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Jason Fedele in the famed Gucci campaign from 1997.
JASON FEDELE in a Gucci campaign.


Marcellous Jones

By Marcellous L. Jones

The American born model Jason Fedele began his modeling career at the age of 18. He is most noted for his versatility as a model and for the effortless sensuality and natural sex appeal that he exudes. Since the earliest days of his career, he has travelled the world making public appearances and fulfilling contractual obligations to some of the world’s most exclusive fashion brands.

When Fedele began modeling, the industry was dominated by Europe’s male models. Thanks to the proper management, he quickly came to the attention of Calvin Klein. Through his collaborations with this American juggernaut in the fashion business, he was quickly recognized as a male supermodel. His work with Calvin Klein then led him to other impressive work with Gucci, Versace, Ermenegildo Zegna, etc. However, it was his work for Gucci that saw him being acknowledged as an irresistible force in the industry.

This Fall Winter 1997/1998 Gucci campaign was shot by the superstar photographer Patrick Demarchelier and styled by Carine Roitfeld (now editor-in-chief at the Paris edition of Vogue magazine). In it Jason is seen in sexually provocative poses with other leading models of the day like Kiera. They were dressed in sexy clothes, had dazed, withdrawn looks on their faces and their eyes had been much darkened through black, yet glowing makeup. This campaign is single-handedly accredited with ushering in the dawn of the much controversial “heroin chic” look!

That period also saw Fedele star in Gucci’s Envy fragrance ad campaigns. He went on to collect other campaigns for other globally prestigious brands including Hugo Boss and Moschino. They along with his presence on the runways of Paris, Milan and New York lead to him being considered as one of the most complete models of our times.

Jason Fe...

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