January 5, 2016
By Marcellous L. Jones
Photos by Avi Valdman
Tel Aviv, Israel – Designer Yaron Minkovsky presents a classic problem that occurs far too often among designers who are trying to differentiate themselves from the rest of the pack. His new collection for Spring/Summer 2016 is extremely confusing. From an aesthetic point of view, it seems to be all over the place.
Upon looking at the silhouettes in the collection it is impossible to properly sense in which direction Yaron Minkovsky wants to lead us. We see geometric prints, rainbows, psychedelic prints, large flowers, etc. There are too many elements vying for attention. Without one managing to dominate the others, we are simply lost in trying to understand what we are seeing. In addition to this Yaron Minkovsky further complicates the matter with the age range of the collection. Part of it looks as if it is designed for women in the mid-twenties and above, while other parts of the collection look as if it is designed for girls in their earliest years of their adolescence.
This is supposed to be a collection, not a showcasing of individual looks thrown together with reckless abandon. When all this is considered, one simply does not know what to make of the collection.