January 25, 2016
By Marcellous L. Jones
Photos Courtesy of AMI
Paris, France – When we look at menswear and what appeals to today’s consumers, it is important to have one’s finger on the pulse what the market wants. Understanding that becomes much easier when you are part of the age group to which you are trying to appeal. Thus with this in mind, French designer Alexandre Mattiussi has gotten it all right with the presentation of his new Fall Winter 2016/17 outing for his AMI label.
The designer is working with a comfortable sartorial style of tailoring. Well made but non-confining are the many pieces in the collection. Large lapels, large cuts, large pockets, widely cut trousers and large collars on the shirts are those elements that speak to today’s urban client who is looking for comfort and fit. These AMI wears are unpretentious.
AMI favors felted wools, knits, jersey and just a bit of technical fabrics. They are placed on a backdrop of camel, gray, powdery blue, black and burgundy. Mattiussi surprises us with his metallic gray materials. But they like the checks are an inextricable part of the fabric that defines the tastes of the modern city consumer.