May 17, 2016

By Lynn Quanjel

Photos Courtesy of 080 

Barcelona, Spain – The name of WOM & NOW ‘s Fall Winter 16/17 collection invokes the source of its inspiration: ‘Bloomsbury Road’. And it is all about British Class. This road, located in London, has been the home to numerous historical institutions, gardens, and cultural spots for centuries now. And it is known to be an area for the fashionable upper class. The label explains:

“The Bloomsbury of the arts, of education and of medicine.
The Bloomsbury of Virginia Woolf and of John Maynard Keynes.
The Bloomsbury of modern thinking,
which changed literature economics and aesthetics forever,
which forged a new attitude towards life.
The Bloomsbury of the unshakable faith in the importance of art.”

The British inspiration can be recognized by the use of many welsh checks, harris and other tweeds. The knitted wools and raincoats seem to be a reference to the cold and rainy weather in London, just as the turtlenecks, long leather gloves and caps. These streamlined, strong designs are alternated with feminine elements such as flowing blouses, delicate embellishments, cute laced-up heels and soft faux fur collars. The colors are rather warm with old pink, red, ochre, tobacco, coffee and burnt orange. This earthy color scheme is alternated with the basics in order to create a nice balance for the overall look.

It is clear that balance is very important throughout the collection. There is a playful contrast between strong materials such as tweed and flowing feminine silks, between straight lines and dynamic movement. It is wonderful to see that the balance is executed on a high level, truly admirable! WOM & NOW designed this collection for the dynamic, cosmopolitan and demanding woman who reinterprets her daily choice of outfit through garments and accessories of impeccable lines, a high dose of femininity and a contemporary twist.