May 3, 2016
By Marcellous L. Jones
Photo Sources: Old Navy, Twitter, @clay_pollioni
New York City, (NY) USA – A new advertisement campaign by the American retailer Old Navy has sparked an unpleasant controversy in the United States. And it is one that reminds people of just how disgusting the ugly side of America can really be.
OLD NAVY CAMPAIGN
The campaign features a beautiful, multi-racial family. A mother of African descent, a husband of European origin and a child, who is suggested as the couple’s son. Though a family-oriented ad, it did not sit well with some very vocal fans of the brand. Many of them using troll accounts wasted no time in taking to the social media outlet TWITTER to clearly voice their outrage. Some even went so far as to swear off ever shopping with the retailer again.
OLD NAVY CAMPAIGN
OLD NAVY COMPAIGN
OLD NAVY COMPAIGN
Luckily for Old Navy most people do not view the campaign in a negative light. The brand’s other loyal customers came out in full support of its move to promote a modern, happy looking family in its campaign. And among are the models who participated in the campaign.
Both adult models in the campaign immediately reacted. Male model Clay Pollioni stated on Instagram, “I’m extremely proud to have taken part in a campaign that not only celebrates our nation’s diversity, but also unites families with multicultural backgrounds and promotes love of all of kinds!”
And model Grace Mahary also took to the same social media outlet and wrote, “In light of the controversy revolving around my pretend family … I am proud to be representing interracial love, multiculturalism, and, most importantly, a mentality that supports opportunity for all ethnicities. Thanks, @oldnavy.”
Unfortunately this is not the first time something like this has happened in the USA. In 2013 cereal maker General Mills also received similar backlash when they featured a black father and a white mother in an ad for its internationally popular Cheerios brand.
How very American, right? Let us know on TWITTER: @FashionInsider1
