May 9, 2016

By Marcellous L. Jones

Photo by Dimitrios Kambouris/Getty Images

Paris, France – American jewellery and luxury goods house Tiffany & Co. (affectionately known the world over as simply Tiffany’s) announced that it has signed up Grace Coddington in for an exclusive creative collaboration. In the deal, she will assume the position of artistic director for Tiffany’s Legendary Style campaign. The campaign will focus on several of the house’s emblematic collections. And as of September 2016 it will appear in daily press, social medias and internet.

On this new deal Grace Coddington commented, “Tiffany’s and its emblematic blue Box has always had a strong meaning in my eyes… For me it’s not only a publicity campaign but an opportunity to represent a luxury house through modern and unique techniques. Each one of them will reflect in its own way Tiffany’s emblematic collections”.

Caroline Naggiar, who is Chief Brand Officer at Tiffany & Co., also chimed in and added, “For generations Tiffany’s has given a real sense of  ‘Legendary Style’. For this new campaign, we looked for the best talents — both in front and behind the camera — in order to present our iconic collections. And who better than style legend Grace Coddington to be our creative partner?”

“NEW YORK, NY – APRIL 15: Grace Coddington attends the Tiffany & Co. Blue Book Gala at The Cunard Building on April 15, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images)”