The boutique occupies an area of 225 square metres and skilfully blends the opulence and traditional Italian architectural values with the dynamism and energy of today’s Versace. Marble mosaics, brass and perspex create a luxurious and contemporary ambience in which to present the Versace prêt-à-porter collections and accessories for men and women.

«I just adore the design concept of the new Versace Stores, which pays tribute to Italy’s cultural heritage”, declared Donatella Versace.

“In fulfilling this project Jamie Fobert has created a space in which the new Versace spirit can take flight. For me the boutique suggests an uninterrupted dialogue between our past and our future, between me and Jamie Fobert and obviously between Versace and our clients.” 

A meeting point between the past and the future, the boutique features mosaic floors inspired by Byzantine churches of the Ninth Century, in contrast with perspex walls and shelving that seems to float in mid-air. The circular pathway of the mosaic floors follows the flow of the walls. Brass stars among the elements in metal, emphasising the mood of supreme luxury that defines the boutique.

To celebrate this opening, artistic director Donatella Versace has designed a limited edition of Palazzo Sultan bags and Palazzo pumps in laminated leather craquelé. The limited edition, embellished with tone sur tone Medusa head, is available in red, white and blue: a tribute to the American color palette.

Each bag within the limited edition will come with a metallic tag inscribed Versace Red, White & Blue.

VERSACE CELEBRATES OPENING OF BOSTON BOUTIQUE