ASHI STUDIO COUTURE – Fall Winter 2016/17

ASHI COUTURE - Fall Winter 2016/17

ASHI STUDIO COUTURE: Exquisite!

September 14, 2016

By Marcellous L. Jones

Photos Courtesy of Ashi Studio Couture

Paris, France – Once every eighteen months to two years, there comes along one or two fashion houses that impresses us so much that it sets itself apart from its contemporaries in such an extraordinary and compelling manner that we are obliged to love it. In fact “left breathless” is often the reaction that the work of such a fashion house provokes in us. For this writer one year ago, it was the exquisite structural draping skills of the Dubai-based couturier Rami al Ali that occasioned in me a “breathless” reaction. And before that it was the stellar vision of the British couture house Ralph & Russo that did it. And now as of the last six months, it is the extraordinary work of the couture house Ashi Couture that excites the senses of this veteran fashion critic.

Ashi Studio is one of the Lebanese couture houses that is heavily implicated in writing the new history of haute couture. It’s new couture collection for Fall Winter 2016/17 shares the values of class and elegance and that are transfigured as wearable art. We find cinched waistlines, large and dramatic collars, maxi-lengths that train behind the wearer and proportions that are balanced between slimming cuts and near-extravagant volumes.

Ashi Studio finished its beautiful work with it exquisitely done embroideries. Unlike most Lebanese couturiers who depend somewhat too much on crystals for that wow effect, this house depends purely on style, subtlety and elegance.