M COUTURE – Spring/Summer 2017 | FASHION INSIDER MAGAZINE

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October 29, 2016

By Marcellous L. Jones

Photos by Mark Litvyakov

Riga, Latvia – M Couture. Collection is more luxury ready-to-wear than couture. But let us know debate the semantics and implication of the house’s name. What matters is the work presented. And for Spring/Summer 2017, M Couture has every reason to be happy.

The collection is an opus of fiercely conceived and created dresses. Silks and velvet dominate the work. A huge emphasis is placed on the oppositions that are formed between when the tight waistlines are viewed in the same looks with sleeves of large, voluminous proportions. There is a true balance created in the pieces. A hugely plunging neckline appears in some pieces and drops nearly to the navel. Together, all these elements create very strong and seductive looks.

Femininity is obviously present. Part of it comes from the infusion of a carefully selected materials base. Among them we find silk, lace, velvet and embroideries.

M Couture gives a quick nod of the hat to the current trend in which active sportswear is glamorized. Here the house puts forth an effort to acknowledge that in an exciting ensemble that features a windbreaker style jacket. As the show went on, an American fashion editor could be heard exclaiming her own approval of the look.