CHOCHENG – Fall Winter 2017/18

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February 15, 2017

Marcellous L. Jones

Images by Dan Lecca

New York City (NY), USA – New York Fashion Week became dramatically more exciting over this week with the presentation of the new Fall Winter 2017/18 collection by fashion house Chocheng. This collection calls upon rich tailoring skills and all sustainable materials to make for a compelling body of work and that recalls of Golden Age Hollywood glamour.

Artistic director and founder, Mr. Cho Cho Cheng, has come under the influence of film noir and at its origin in the early 1940s. So when we understand this, it is natural that images pop into mind of Hollywood’s legendary screen actresses of the genre and their iconic films. We are talking the great Lauren Bacall in The Big Sleep; Joan Crawford in Mildred Pierce; Gloria Grahame in It’s A Wonderful Life; Rita Hayworth in Gilda; Bette Davis in All About Eve; Barbara Stanwyck in Double Indemnity; Ingrid Bergman in Casablanca and Gene Tierney in Laura !

With such illuminary names and films as those it is clear that Hollywood’s top designers of the day such as Adrian and Edith Head set the bar of fashion excellence to its highest. And Cho Cho Cheng has successfully taken the challenge of conveying the strength that was expressed during that time through strong female characters.

Focusing primarily on daywear, we see the designer using natural, sustainable materials such as velvet, tweeds, cashmeres, wool bouclés, etc. to modernize the aesthetic. Yet he respects the codes of the day right down to the pencil skirts, straight cut trousers and the tight waistline. Though Cheng is careful to bless his silhouettes with structured shoulder work, they are nowhere near as pronounced as though associated to Ms. Joan Crawford !