MACY’S LAUNCH LIMITED YYIGAL COLLECTION
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February 17, 2017
Images Courtesy of Macy’s
Paris, France – During the last days of the New York Fashion Week, the American retailer Macy’s announced that it has in stores a new special collection by the famed designer Yigal Azrouel.
Labeled as “YYIGAL”, Macy’s describes the limited collection as “an architecturally-influenced, limited-edition line, embodies the sophisticated and feminine spirit of the Yigal Azrouel brand through signature tops, blouses, faux-leather motorcycle jackets, intricate dresses and a statement jumpsuit.”
This collaboration could be just what the emblematic American retailer needs as it is struggling to boost the generally declining sales that all retailers are facing now due to staunch competition mounted by Amazon. And on the collaboration, Azrouel said in a statement, “YYigal represents the effortless style, cool confidence and modern sophistication that is at the core of my brand. “From the intricate lace detailing and architectural silhouettes, to the delicate draping that has become signature to my design; each piece was created to stand out and make the wearer feel empowered. This is my first collaboration with Macy’s, and they’ve been an incredible partner in helping bring my point-of-view to their customers.”
It was important for the collection to be infuses with Azrouel’s own DNA. Macy’s customers expect the dynamic lines, expert construction and feminine draping that form the aesthetic of Yigal Azrouel’s work. This new body of work has a timeless sense of high style and features vivid prints on a color palette of palette of black, white and blush on feminine fabrics such as lace for a hyper-romantic result.
Macy’s is thrilled with this collaboration. Cassandra Jones, senior vice president of Macy’s Fashion says of the deal, “Yigal Azrouel is an iconic New York designer known for his impeccable attention to detail and designs that make women look and feel amazing. He is a master at drawing inspiration from his various interests in travel, architecture, and of course, New York City, and creating breathtaking clothing that speaks to the modern woman. We’re bringing this seasoned, fashion-first practical approach to every day dressing to the Macy’s customer in a new way through this collection, and she’s going to love it.”
YYIGAL is available at Macy’s 149 stores as well as at macys.com. The line is exclusive with the pieces retailing between $69 and $199.
YYIGAL by YIGAL AZROUEL
